Although popular shows like Netflix’s Selling Sunset and HGTV’s House Hunters make the real estate biz look like a walk in the park, that couldn’t be further from the truth.
Selling homes is incredibly competitive, but with the right real estate marketing strategies, your agency can stand out, get more clients, and close more deals—all without much additional work.
10 real estate marketing ideas for 2022
73% of homeowners say they’re more likely to list with an agent who uses video to sell a property. But despite video being vital in the home buyer’s journey, only 10% of recent sellers said their agent used video effectively to sell their property.
To improve your real estate marketing strategy via video, we put together ten ideas to help you generate leads, gain clients, and close more sales.
1. Develop a social media strategy
More than 30% of realtors reported closing at least one transaction a year as a direct result of their activity on social media. Moreover, 60% of surveyed agents list social media as more important than a website. If social media isn’t part of your marketing plan, it needs to be.
Madison, known as The NYC Agent on TikTok, grew her TikTok account to 10,000 followers in only three months. In 18 months she surpassed 100,000 followers. When asked how video helps her as a realtor, she responded that “nearly 100% of business [now comes] from TikTok.”